R&D Services for Audio Streaming Platform (USA)

Overview:

• Industry: Media
• Country: USA
• Team size: 4 developers
• Start of partnership: 2019

About the Client

Our client is a leading global music streaming platform, providing millions of users access to a vast library of music, radio stations, and podcasts. Known for their sleek iOS app, they pride themselves on offering seamless streaming across all devices, including Apple CarPlay. However, as their app grew, they faced significant challenges in optimizing their CarPlay integration to meet the demands of a rapidly growing user base.

In addition to offering a diverse range of audio content, the client continuously invests in innovative features such as personalized playlists, curated recommendations, and offline listening capabilities to enhance user engagement.

Our Journey Together

In 2019, the client reached a crucial crossroads in their product’s evolution. While their iOS app was beloved by millions, the CarPlay integration had become a sore spot, with users experiencing inconsistent playback, unstable connectivity, and an overall rocky in-car experience.

That’s when they turned to us—a trusted outstaffing partner—looking for a specialized solution to transform their CarPlay integration into a smooth and reliable experience.

At the recommendation of a long-term client, they came to us with high expectations. They needed not just engineers, but experts who could dive into the complexities of Apple CarPlay and quickly resolve these pain points.

Within weeks, we deployed two senior iOS developers, each with deep expertise in CarPlay integration. These dedicated professionals seamlessly integrated with the client’s internal team, taking over the heavy lifting of diagnosing and solving the app’s CarPlay issues. In less than two months, the client saw dramatic improvements—connectivity issues were eliminated, and the app’s performance in CarPlay was stabilized.

The success didn’t stop with CarPlay. Impressed by the immediate results and the level of expertise our team provided, the client expanded the scope of our collaboration. We went from a short-term solution to a long-term partnership and deployed two more iOS developers as the client had a huge tech debt that needed a quick solution.
Our developers became an integral part of their ongoing app development, continuously enhancing the iOS experience across the board.

Scaling the Partnership

What started as a two-developer engagement soon grew into a fully staffed remote iOS development team. Our client no longer had to worry about recruiting or managing internal teams—we handled it all, from HR and recruitment to legal compliance and IT infrastructure.

Value Delivered

• Specialized Expertise: Our team brought a high level of expertise in CarPlay integration, resolving critical technical issues that had been plaguing the app.
• Quick Turnaround: In just two months, our developers turned around the CarPlay performance, resulting in smoother transitions, stable playback, and increased user satisfaction.
• Flexible Outstaffing Model: We allowed the client to scale their development capacity without the hassle of recruiting or maintaining a permanent in-house team. They gained access to top-tier iOS talent while we managed all administrative aspects.
  
  
  

Services Provided by Us:

• Recruitment of specialized iOS developers experienced in CarPlay integration
• Complete management of remote workspaces, equipment, and infrastructure
• Comprehensive HR support, legal compliance, and payroll services in multiple countries
• Seamless collaboration with the client’s internal team, ensuring a fluid, high-performance workflow
  
  
  

Technology Stack:

• Swift
• Objective
• UIKit
• CarPlay
• AVFoundation
• CoreData
• Push Notifications
• GCD
• Unit Tests
• UITests
• Git

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